Q4 2020 Tower Defense Game Trends in Latin America

In the fourth quarter of 2020, Latin America witnessed significant activity in the Tower Defense games category. Sensor Tower provides a detailed analysis of the top five games in this genre, highlighting their performance on the unified platform, which includes both iOS and Android data.

Plants vs. Zombies™, published by Electronic Arts, saw its revenue peak at around $1.2K in late December, with a steady rise from September's $837. Downloads fluctuated, starting at roughly 321K and spiking to 350K in early October, before a gradual decline and a rebound to 341K by year-end. Weekly active users (WAUs) started at over 2.1M, peaked at 2.2M in the first week of October, and closed the quarter with over 2.1M.

The sequel, Plants vs. Zombies™ 2 from PopCap, also experienced a revenue increase, with a notable jump to $32K during the week of December 21st. The game's downloads began at 204K and reached a high of 242K in the final week of December. WAUs were consistent, starting at around 2.7M, dipping slightly mid-quarter, and finishing strong with 2.75M.

Swamp Attack by Outfit7 Limited had a more modest revenue trend, starting at $655 and peaking at $937 in the third week of December. Downloads saw a steady increase from 43K to 58K over the quarter. The WAUs showed a gradual rise from 125K in late September to 149K at the end of December.

Ironhide S.A.'s Kingdom Rush Tower Defense TD, hailing from Argentina, showed consistent revenue growth, starting at $387 and ending the quarter just under $830. Downloads rose from nearly 13K to over 33K, and WAUs increased significantly from 57K to 141K, reflecting a growing player base.

Lastly, Tactical War: Tower Defense by Binary Punch s.r.o. had a revenue trend that fluctuated but generally rose, ending the quarter at $206. The game's downloads started at around 22K, peaked at 25K in late October, and then slightly decreased to 17K by the end of December. WAUs saw a decline from over 51K to just under 42K in the same period.

For more insights into the performance of these Tower Defense games and others, Sensor Tower's comprehensive data platform offers an extensive look into app trends and analytics.